What is Well-Being Travel?

What is Well-Being Travel?

Well-Being Travel is now, far more than a travel specialization or segment of the travel industry. It’s a state of mind, centered on health, wellness, sustainability, and safety that permeates every travel experience.  Well-Being travel extends to how your clients interact with people and the planet.  Now more than ever our human connection matters, and traveling well, has been redefined. Safety, social distancing, and the well-being of others and ourselves are just a few things we will now consider when helping clients make the best travel decisions.

The purpose of the Well-Being Travel website is to provide timely and relevant resources to help travel advisors thrive.

While creating a steady stream of ideas to stimulate your travel business is important, our driving purpose in everything we do is to consider the well-being of YOU, our travel advisors. 

Well-Being Travel – The Broad Perspective

In November 2018 the Global Wellness Institute conducted a survey on Wellness Tourism. Then it was estimated at $639 Billion across a wide spectrum of tourism and hospitality segments including lodging (130 B), food and beverage (111 B), shopping ((98 B) and activities and excursions (100 B).  This represents 17% of all global tourism.

We estimate that by the end of 2021, this number could double or even triple based on the increasing importance of wellness, sustainability and safety for travelers.

The Latest Trends in Well Being Travel

Beyond the recent pandemic, several new categories of health conscious travel had already started to emerge. Active aging, multi-generational active excursions, eco-tourism, flag planting, girlfriend getaways, to name a few.

What’s important is that Advisors have the opportunity to leverage in excess of 230 billion dollars of commissionable travel products.

In the past, wellness vacations were sold on demand, if someone came in looking for the product, or through a finite set of wellness specialists. According to the Wellness Institute report, the top 3 consumer motivators were:  Fitness, Nature and Spa treatments.

What are the "must haves" in your Wellness Vacation experience?

The new wellness vacation conversation begins at the very start of the customer journey, and can be held by every travel advisor.

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Well-Being Travel Motivations

Well-Being Travel Motivations

The first-time wellness traveler almost always has a personal motivator and many regular guests enjoy these vacations to maintain their health and well-being, however they may also be working away at an individual goal or celebrating a success.

Travel During the COVID-19 Pandemic: Dealing with the ‘New Normal’

Travel During the COVID-19 Pandemic: Dealing with the ‘New Normal’

The U.S. Travel Association has partnered with the Infectious Disease Society of America and the CDC to try to establish consistent practices across the country.

Understanding Well-Being Travel

Understanding Well-Being Travel

The Global Wellness Institute estimated that wellness tourism was a $639 billion global market in 2017, growing at more than twice the rate of general tourism and it is likely to be further fuelled by the focus onto personal health during the current COVID-19 pandemic.

The Four Directions that Wellness Travel Can Take

The Four Directions that Wellness Travel Can Take

Travel advisors need to be able to advise clients based on the direction the supplier has taken.

The Travel Corp. Adds Trained Wellbeing Director on Guided Tours

The Travel Corp. Adds Trained Wellbeing Director on Guided Tours

The new program, which excludes tours in Australia and New Zealand, will begin with the launch of its domestic trips this year. 

Tourism Organizations Unite to Create Coalition for the Future of Tourism Amid COVID-19

Tourism Organizations Unite to Create Coalition for the Future of Tourism Amid COVID-19

Six organizations came together earlier this month to form The Future of Tourism Coalition, with the goal to place destinations at the center of recovery strategies.

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Portland – A Wellness Metropolis
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% consider Well-Being Travel information a must or more important than ever for every traveler

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% of advisors say they want suppliers to provide specific examples of sustainable and meaningful travel policies in action

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Billion dollars is the size of the wellness travel market