Well-Being Travel: A Growing Opportunity for Specialization

Well-Being Travel: A Growing Opportunity for Specialization

Travel Advisors are looking to transform their travel business from being all things to all people, to specializing in a finite travel community who shares their passion for wellness.  According to Travel Market Report’s newly released “2019 Outlook on Niche Travel and Specializations,” 94% of advisors specialize and 73% of all sales come from the areas they specialize in.

The opportunity for Well-Being travel tops the list of up and coming specializations.  The report indicates that Sustainable Tourism and Wellness travel are number one and three respectively as the fast growing segments (wine and culinary was number two). 

Lastly it is profitable to specialize.  Nearly seven in 10 advisors (69%) said niche and specialty sales are more pro?table than their general travel sales.

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TMR TV: Norwegian Encore Has Arrived
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U.S. Travel Industry Partners Outline ‘The New Normal’ Guidelines

U.S. Travel Industry Partners Outline ‘The New Normal’ Guidelines

Task force of physicians and travel leaders authored health-focused travel guidance across all segments of travel.

Tips for Understanding and Selling Wellness Travel

Tips for Understanding and Selling Wellness Travel

During a panel on spa and wellness tourism at the New York Times Travel Show, industry professionals shared their insights on promoting and selling wellness travel to their clients.

Specialization Shift: 5 Tips on How to Reinvent Your Travel Business Through Specialization

Specialization Shift: 5 Tips on How to Reinvent Your Travel Business Through Specialization

Whether its destinations or demographics, safaris or family travel, it’s clear that travel advisors embrace specialization because it allows them to stand out with customers.

Half of All Americans Need Help Planning Vacation

Half of All Americans Need Help Planning Vacation

One out of two Americans need help using their vacation days, as juggling work, personal and children’s schedules deter them from planning out their time off.

Travel Agents and Suppliers Talk About Wellness Travel in 2018

Travel Agents and Suppliers Talk About Wellness Travel in 2018

Digital detox, sleep therapy, conscientious cuisine, and nature travel are among the trends travelers are choosing.

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17

% of Global Tourism

365

Days of Well-being

639

Billion