What is Well-Being Travel?

What is Well-Being Travel?

Well-Being Travel is now, far more than a travel specialization or segment of the travel industry. It’s a state of mind, centered on health, wellness, sustainability, and safety that permeates every travel experience.  Well-Being travel extends to how your clients interact with people and the planet.  Now more than ever our human connection matters, and traveling well, has been redefined. Safety, social distancing, and the well-being of others and ourselves are just a few things we will now consider when helping clients make the best travel decisions.

The purpose of the Well-Being Travel website is to provide timely and relevant resources to help travel advisors thrive.

While creating a steady stream of ideas to stimulate your travel business is important, our driving purpose in everything we do is to consider the well-being of YOU, our travel advisors. 

Well-Being Travel – The Broad Perspective

In November 2018 the Global Wellness Institute conducted a survey on Wellness Tourism. Then it was estimated at $639 Billion across a wide spectrum of tourism and hospitality segments including lodging (130 B), food and beverage (111 B), shopping ((98 B) and activities and excursions (100 B).  This represents 17% of all global tourism.

We estimate that by the end of 2021, this number could double or even triple based on the increasing importance of wellness, sustainability and safety for travelers.

The Latest Trends in Well Being Travel

Beyond the recent pandemic, several new categories of health conscious travel had already started to emerge. Active aging, multi-generational active excursions, eco-tourism, flag planting, girlfriend getaways, to name a few.

What’s important is that Advisors have the opportunity to leverage in excess of 230 billion dollars of commissionable travel products.

In the past, wellness vacations were sold on demand, if someone came in looking for the product, or through a finite set of wellness specialists. According to the Wellness Institute report, the top 3 consumer motivators were:  Fitness, Nature and Spa treatments.

What are the "must haves" in your Wellness Vacation experience?

The new wellness vacation conversation begins at the very start of the customer journey, and can be held by every travel advisor.

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Articles
Caribbean Destinations Prepare to Reopen Borders to Tourists

Caribbean Destinations Prepare to Reopen Borders to Tourists

Aruba, Saint Lucia, and The Bahamas are readying to welcome travelers this summer. 

Where Does the Hotel Industry Go from Here?

Where Does the Hotel Industry Go from Here?

Since the COVID-19 pandemic has brought leisure travel to a standstill in March, hotels are now looking toward recovery, and what exactly that looks like in a post-coronavirus world. 

U.S. Travel Industry Partners Outline ‘The New Normal’ Guidelines

U.S. Travel Industry Partners Outline ‘The New Normal’ Guidelines

Task force of physicians and travel leaders authored health-focused travel guidance across all segments of travel.

Delta CEO: Recovery Could Be Longer than Expected but ‘We Are Confident’ People Will Travel Again

Delta CEO: Recovery Could Be Longer than Expected but ‘We Are Confident’ People Will Travel Again

“While the path to recovery may take several years, there are many aspects to this crisis that will make us a better, stronger, and more resilient airline,” Ed Bastian said.

Despite COVID-19, Earth Day Still an ‘Essential’ Milestone for Travel Industry

Despite COVID-19, Earth Day Still an ‘Essential’ Milestone for Travel Industry

To celebrate the 50th anniversary of Earth Day, the Treadright Foundation held its first ever Q&A session on Instagram Live with the granddaughter of Jacques Yves Cousteau to discuss what’s next for travel sustainability.

Welcome to Well-Being Travel News!

Welcome to Well-Being Travel News!

The place to be to find everything you need to know about the art of helping grow your Well-Being Travel business.

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17

% of Global Tourism

365

Days of Well-being

639

Billion