Travel Advisors are looking to transform their travel business from being all things to all people, to specializing in a finite travel community who shares their passion for wellness.  According to Travel Market Report’s newly released “2019 Outlook on Niche Travel and Specializations,” 94% of advisors specialize and 73% of all sales come from the areas they specialize in.

The opportunity for Well-Being travel tops the list of up and coming specializations.  The report indicates that Sustainable Tourism and Wellness travel are number one and three respectively as the fast growing segments (wine and culinary was number two). 

Lastly it is profitable to specialize.  Nearly seven in 10 advisors (69%) said niche and specialty sales are more pro?table than their general travel sales.