Well-Being Travel is now, far more than a travel specialization or segment of the travel industry. It’s a state of mind, centered on health, wellness, sustainability, and safety that permeates every travel experience.  Well-Being travel extends to how your clients interact with people and the planet.  Now more than ever our human connection matters, and traveling well, has been redefined. Safety, social distancing, and the well-being of others and ourselves are just a few things we will now consider when helping clients make the best travel decisions.

The purpose of the Well-Being Travel website is to provide timely and relevant resources to help travel advisors thrive.

While creating a steady stream of ideas to stimulate your travel business is important, our driving purpose in everything we do is to consider the well-being of YOU, our travel advisors. 

Well-Being Travel – The Broad Perspective

In November 2018 the Global Wellness Institute conducted a survey on Wellness Tourism. Then it was estimated at $639 Billion across a wide spectrum of tourism and hospitality segments including lodging (130 B), food and beverage (111 B), shopping ((98 B) and activities and excursions (100 B).  This represents 17% of all global tourism.

We estimate that by the end of 2021, this number could double or even triple based on the increasing importance of wellness, sustainability and safety for travelers.

The Latest Trends in Well Being Travel

Beyond the recent pandemic, several new categories of health conscious travel had already started to emerge. Active aging, multi-generational active excursions, eco-tourism, flag planting, girlfriend getaways, to name a few.

What’s important is that Advisors have the opportunity to leverage in excess of 230 billion dollars of commissionable travel products.

In the past, wellness vacations were sold on demand, if someone came in looking for the product, or through a finite set of wellness specialists. According to the Wellness Institute report, the top 3 consumer motivators were:  Fitness, Nature and Spa treatments.

The new wellness vacation conversation begins at the very start of the customer journey, and can be held by every travel advisor.